Mrs Craig explained the vitamins included selenium, a nutrient often lacking in Australian soil. Ms Craig explained she and her husband invested everything they had in setting up Jenny Craig and that 'failure simply wasn't an option'.īut a mistake over innovative 'vitamin packs' that were set to launch alongside the company's prepared meals saw Jenny Craig have a run-in with the Australian government just days before the business launched. The couple had decided to settle in Melbourne after signing a non-compete order as part of the sale of their former weight loss business that banned them from the US diet market for two years. Ms Craig, an American, started her business alongside her husband, Sidney, with nine centres based in Melbourne in the early 80s a franchise that grew to include about 600 stores around the world. Mrs Craig (pictured with her husband) revealed in 2019 that the company almost lost $17,000 just days before it was set to launch after a vitamin mishap with the Australian health department
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